Newcastle City Council

Keeping you involved and informed

Communication and Marketing Teams
Communication and Marketing Strategy (pdf, 721Kb)
Communication Protocol
Council logo and branding
Strategic Aims

Newcastle City Council wants to stay in touch with its communities, to listen to them and to make sure everyone is involved and informed. It is important to us that you understand the changes, developments and initiatives that are shaping our city.

Our communication and marketing unit works to keep you informed and to help you understand:

• What Newcastle City Council does
• The decisions it makes on providing and funding services
• Plans for the future and the challenges the council faces

We give you the knowledge you need through Citylife, in news releases and other publications and through this website. We also help to feed your views back to the council's decision makers so they have up-to-date information on your opinions.

Read the results of our 2009 survey of residents' views about Citylife

Communication and Marketing

Steve Park is the Head of Communication and Marketing and currently advises on the council's communication and marketing strategy. The unit also provides advice and support to council officers and elected members.

Strategic Aims

• To raise understanding and awareness of the council, its services, the role of Councillors and the democratic process
• To build and maintain an effective two-way dialogue between the council and the full range of individuals and groups across the city and beyond
• To influence behaviour, deliver 'public education' messages and to contribute to positive outcomes
• To support the effectiveness and efficiency of the city council by promoting effective communication between the authority and partner agencies and key decision makers
• To support the effectiveness and efficiency of the council itself through supporting effective internal communications
• To work with partners to market the city more widely

To raise understanding and awareness of the council, its services, the role of councillors and the democratic process.

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Communication Protocol

The aim of the protocol is to ensure the council makes the best use of its resources. It sets out the respective roles of members and officers in dealing with the media.
View the Protocol  (pdf, 208Kb)

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Teams

Corporate Communication

• Internal communication across the Council
• Translation and interpreting and communication support service.
• Publications and service information such as Citylife
• Accessible information standards

Marketing

• Marketing campaigns in support of key priorities such as reducing teenage pregnancy, recruiting foster carers and getting residents to value and take care of their local environment.
• Service and event marketing

Press Office

• Media enquiries and news releases
• Forward planning of media activity
• Media and Press Policy

Web and Intranet Content

• Corporate content provision
• Structure and navigation
• Content standards and accessibility
• Advice and support to authors

Public affairs

• Developing our links with businesses and with key decision makers in government and partner agencies
• Raising our profile and most effectively putting Newcastle's case to key decision makers